Course Outline
1. INTRODUCTION
- a. What is Local SEO?
- b. Difference between SEO & Local SEO
- c. Why You Need Local SEO?
- d. Why You Should Take This Course & What you’ll be Able to do By the End.
2. FUNDAMENTALS & GETTING PREPARED
- a. Planning & Getting Prepared.
- b. Know about the Local Search and it’s SERP impact.
- c. Understand Google Local Pack and One Box Results.
- d. Collect Business information before starting the project.
- e. Knowing Your Target Audience & Website Goals.
- f. Local SEO Ranking Factors.
3. KEYWORD RESEARCH & COMPETITION
- a. Performing proper keyword research to ensure your SEO
- b. Keyword Research Tools & Process
- c. Finding Keywords You Are Already Ranking or New Keywords For Your Business
- d. Researching Your Competitor’s Keywords
- e. Selecting Final Keywords
- f. Determining how easily we can rank for specific keywords
4. SILOS
- a. Where those keywords go on a page in a website
- b. Primary Keyword
- c. Secondary Keywords
- d. Supporting Keywords
- e. Final Silos
5. ON-PAGE OPTIMIZATION
- a. Title Tag Optimization
- b. Meta Tag Optimization
- c. URL/Permalink
- d. Heading Tag
- e. Anchor Text
- f. Internal and External Links
- g. Image Optimization
- h. Content Optimization
6. WORDPRESS BASIC & SEO
- a. WordPress Page & Post
- b. WordPress Category
- c. WordPress SEO Plugin
- d. WordPress Page Optimization
7. GOOGLE MY BUSINESS (GMB)
- a. How to Determine If Your Business Is Already Listed
- b. Adding Your Business If It’s Not Already Listed
- c. Google’s Guidelines for Listing on Google My Business
- d. GMB Optimization & Verification
- e. The Importance of Google Reviews
- f. Determining how easily we can rank for specific keywords
- g. The Quickest and Easiest Way to Get Reviews
8. FACEBOOK BUSINESS PAGE
- a. Facebook Business Intro
- b. Create a Facebook Business Page
- c.Optimize a Business Page
- d. Set Call to Action
- e. Set Messaging option
- f. Add Services
- g. Facebook Business Page Insights
9. BING LISTING
- a. How to Determine If Your Business Is Already Listed
- b. Adding Your Business If It’s Not Already Listed
- c. Add your business to Bing & verify it
- d. Bing place optimization
10. CITATIONS & BACKLINKS
- a. What is Citation Building?
- b. Types of Citation
- c.How to Create Effective Citation for Business
- d. List of citation websites for US, UK, Canada
- e. Local Blog Commenting
- f. Profile Backlink
11. COMPETITORS & ANALYZING THEIR SEO EFFORTS
- a. Introduction to Competition Analysis
- b. How & Why To Find Your Top Online Competitors
- c. Competition Analysis Process
12. GOOGLE SEARCH CONSOLE & ANALYTICS
- a. Google Search Console adds and verification
- b. Google Analytics Basics
No comments:
Post a Comment